About Us

Norseman Apparel and Promotions supplies uniforms, corporate apparel, gifts, and promotional products for large and small businesses across the world. For almost 30 years, we have served clients in every industry, from hardware to grocery, beauty to restaurants, team sports to high-end spas. We are committed to delivering high-quality products and putting them in your hands in an efficient and timely manner; we include an embroidered logo in the price of EVERY apparel item we sell, and we NEVER require a minimum order for embroidered apparel.

Starting up in Minneapolis' Warehouse District

It was 1989; business was booming for Norseman Neckwear and we were looking to expand into apparel and embroidery. Around the same time, a firm in town went out of business. They had great employees, existing clients and the machinery to offer clients high quality apparel. We hired their staff and won the business of clients like True Value and Anheuser Busch.

Norseman Apparel and Promotions Inc., a spinoff of Norseman Neckwear, officially launched with two oversized embroidery machines on the fifth floor of the Wyman Building. It was the era of sports coats, neckwear and dress shirts being produced and distributed in Minneapolis Warehouse District, and Norseman Apparel and Promotions served as a one stop shop for uniforms and corporate apparel.

Early adopter in changing marketplace

As the computer age began, people started dressing casually and the appropriate apparel for work changed. We survived in down economies and stayed a leader in an ever-evolving marketplace by listening to your needs. We offered brand names for uniform and promotional apparel before it was common practice in this business. And, in the 1990s, Norseman Apparel and Promotions was the largest CrossCreek polo buyer in the Midwest, quietly buying even more than the departments stores!

Family owned and continuing to grow today

Through all of the economic and industry changes, we’ve stayed a family owned business. Embroidery work is done in house and on site. All client logos, including those from the early days in the Warehouse District, are saved on site. Over the years, your tastes have changed, our products have evolved, but our team has stayed intact to serve you.

Team

• Richard C. Shamblott, President
• Rainer Wedin, Art & Marketing Director

We are a promotional product distributor and proud member of the Advertising Specialty Institute. Promotional products, also known as ad specialties, make up a nearly $17 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet. We are able to supply your company with every possible promotional product from over 3000 suppliers. With so many ad specialties available there is a huge opportunity for professionals like you to boost ROI and leave a lasting impression with your customers. Our mission is to help you create long-lasting relationships with your clients through the power of promotional products.