About Us

Richard Shamblott’s Norseman Apparel and Promotions has supplied uniforms, corporate apparel, gifts, and promotion products for over 10,000 clients like you across the world. For almost 40 years, we have served clients in every industry, from hardware to grocery, beauty to restaurants, and team sports to high-end spas. Richard built Norseman Apparel & Promotions around the needs of customers like True Value, Red Wing Shoes, Do it Best Corp, and Tilsner Carton; all of whom are still customers to this day. We remain committed to delivering high quality products and putting them in your hands in an efficient and timely manner. One embroidered logo is included in the price of every apparel item we sell, and we never require a minimum order.

Beginning in the Minneapolis Warehouse District

In 1989, business was booming for Norseman Neckwear and Richard Shamblott was looking to expand into apparel and embroidery. Around the same time, a firm in town went out of business. They had great employees, existing clients and the machinery to offer clients high quality apparel. Richard hired their staff and won the business of clients like True Value and Anheuser Busch.

Norseman Apparel and Promotions Inc., a spinoff of Norseman Neckwear, officially launched with two oversized embroidery machines on the fifth floor of the Wyman Building in downtown Minneapolis. It was the era of sport coats, dress shirts, and neck tie production and distribution in the Minneapolis Warehouse District, and Norseman Apparel and Promotions served as a one stop shop for uniforms and corporate apparel.

Early adopter in a changing marketplace

As the computer age began, dress codes relaxed and the appropriate apparel for work changed. He survived in down economies and stayed a leader in an ever-evolving marketplace by listening to client needs. Richard offered brand names for uniform and promotional apparel before it was common practice in this business. Consequently, in the 1990s, Norseman Apparel and Promotions became the largest CrossCreek polo buyer in the Midwest. Even more than the department stores!

Family owned and continuing to grow today

Through all of the economic and industry changes, we’ve stayed a family owned business. All embroidery is done in house and on site, and our inventory stored in our local warehouse. This small supply chain set up decreases the probability of fulfillment errors in your order. For nearly 40 years, your tastes have changed, and similarly our products have evolved, but our team has stayed intact to serve you.

Team

• Richard C. Shamblott, President
• Rainer Wedin, Art & Marketing Director

We are a promotional product distributor and proud member of the Advertising Specialty Institute. Promotional products, also known as ad specialties, make up a nearly $17 billion dollar industry and are used by virtually every business in America. Why? Items like mugs, pens and t-shirts are memorable and provide a better cost per impression for advertisers than almost every major marketing effort like TV, magazines and the Internet. We are able to supply your company with every possible promotional product from over 3000 suppliers. With so many ad specialties available there is a huge opportunity for professionals like you to boost ROI and leave a lasting impression with your customers. Our mission is to help you create long-lasting relationships with your clients through the power of promotional products.